Why Super Rod? A Journey of Listening, Innovating, and Delivering Solutions for Our Industry

At Super Rod, we believe in a world where the electrical industry is constantly evolving to meet the ever-changing needs of our customers. Our journey began with a simple question: Why do we do what we do?

We listened to our customers, and through their feedback and insights, we were able to innovate and deliver solutions that truly make a difference. By focusing on their needs, we have been able to contribute to the on-going evolution of our industry.

Our commitment to listening, innovating, and delivering solutions has allowed us to stay ahead of the curve and offer innovative solutions. From our latest innovation, the Super Cam, to our Yumuuv challenge for Macmillan Cancer Support, we are constantly pushing the boundaries of what’s possible.

We believe in a world where our customers can work smarter, not harder. By focusing on their needs and embracing innovation, we can continue to contribute to the on-going evolution of our industry.

In 2015 we created a joint venture between Super Rod from the UK and Klein Tools from the USA to deliver the ultimate solution in terms of Hand Tools for UK contractors.

Both companies started by solving a problem, Super Rod tackling the challenge of routing cables, more efficiently, safely, and discreetly that was ever possible, and Klein Tools repairing a pair of old pliers in a blacksmiths shop. That consumer first focus has driven both companies ever since, in Klein’s case since 1857, over 160 years.

Following our customers from the Pylon to the Plug Socket gives us a unique view of the challenges they face today. Whether it involves high voltage overhead cables, or the latest Cat6 cable powering our internal company networks, we are with our customers every step of the way.

So, why Super Rod? 

At Super Rod, we don’t just sell products, we sell solutions. Our commitment to listening, innovating, and delivering has set us apart, and we’re excited to continue this journey with you.

We’d like to hear from you, please feel free to contact us on sales@super-rod.co.uk