WELcome to the world of super rod
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ABOUT US
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THE TEAM
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HISTORY
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QUALITY
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AWARDS
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ENVIRONMENTAL
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TRADES CLUB UK
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LINKS
Welcome to the “World of Rod”! We like to think of Super Rod as a big family, involving both our team as well as the hundreds of thousands of customers we have all over the world.
We have been building our community since 2001, when we started to design and build our cable rods here in the amazing Welsh Valleys. We are located in the town of Blaenavon, a World Heritage Site whose population played a part in the industrial revolution. So whilst we may not be Silicon Valley, we are surrounded by a culture of innovation dating back over 200 years.
Today, our original Super Rod sets and innovative attachments are still a must for any electrician, helping you work smarter, even on the most complex of installations.
LISTENS, INNOVATES AND DELIVERS
Our approach is to 'Listen, Innovate and Deliver' in everything we do.
LISTEN to the needs of our customers and understand the problems tradesmen face every day.
The next stage is to INNOVATE. Our tools are designed to overcome problems and difficulties. Working with end users, we develop product solutions, which allow you to work smarter, not harder!
Then we DELIVER. Super Rod is committed to delivering the highest levels of quality in both our products and service.
#WORKINGSMARTER
We are proud to offer a range of labour saving tools, designed to meet the needs of tradesmen involved with the installation of cable.
These tools save time, reduce frustration and increase productivity!
SUPER ROD & KLEIN TOOLS
In 2014, Super Rod partnered up with Klein Tools, the world’s leading manufacturer of hand tools designed specifically for the professional electrician, further enhancing its offer to European contractors. With 160 years of experience going into every Klein Tools product, installers are guaranteed a hand tool that lasts a lifetime and helps you work safer and more efficiently.
ELECTRICAL INDUSTRY TRADE ASSOCIATIONS
We, at Super Rod and Klein Tools UK demonstrate our commitment to industry standards and excellence by being active members of key associations in the electrical field. The Electrical Distributors Association (EDA) is a reputable trade organisation focused on supporting electrical wholesale distributors in the UK. It provides valuable resources, networking opportunities, and advocacy for its members, ensuring we stay updated with industry trends and best practices. Additionally, being part of EDATA, an association devoted to promoting data standards and efficiency in the electrical industry, underscores our dedication to streamlined operations and data integrity. Moreover, our affiliation with CEDIA, the global association for the home technology industry, showcases our involvement in the smart home and home automation sector, emphasising our commitment to cutting-edge technology and innovation within the electrical landscape. Through these memberships, we actively engage, learn, and contribute to the advancement of the electrical industry. Super Rod proudly collaborates with NAPIT on various projects for the continuous development of our industry. NAPIT is a leading Government-approved and United Kingdom Accreditation Service (UKAS) accredited membership scheme operator in the building services and fabric sector. We are also members of SELECT, the trade association for the electrical contracting industry in Scotland.
The Super Rod product data is on EDATA, the high quality product information and images that wholesalers need to sell products. We have recently achieved Gold Standard which means we have recognised that wholesalers need access to the highest quality product information to sell our products.
The Super Rod family - a team of passionate and dedicated people with an extensive knowledge of the electrical industry as well as an innovative approach focussed on customers’ needs.
Super Rod is an ISO 9001 accredited Company. We endeavor to achieve and maintain a high standard of quality in all aspects of our operations and to continually satisfy the expectations of our customers. We aim to ensure that the needs of our customers are clearly understood and met through close liaison at all stages of the work. All work is conducted to a high professional standard with technical and commercial integrity.
Super Rod Limited is committed to continually improving the impact our operations have on the environment. Our aims as a company and individuals are to balance our achievements in business with the on-going need to protect and improve both our local and global environment.
We will do this by:
Reducing the amount of waste produced by our business
Reducing the amount of energy consumed by our business
Regularly reviewing our processes to see what changes can be made to improve our impact on the environment
Promoting recycling where ever possible
Environmental awareness and its impact on a global and company basis are vitally important. Super Rod will ensure that new and current employees receive appropriate training at regular intervals.
It has also been recognised that the products we manufacture also have significant benefits for the environment. Customers have stated that with the aid of our products they can cause less disruption to worksites, resulting in a reduction in the materials needed.
Join our Super Rod & Klein Tools Trades Club UK today, it’s free and easy!
By joining, you will receive the Trades Club eNewsletter. Benefits for members include free gifts, product news, special deals, tutorials/product demos, the chance to win great prizes and the opportunity to test some of our products before they hit the market!
Register by answering just a few questions here.
https://kleintools.us13.list-manage.com/subscribe?u=a20343d936beb7b840d600b2d&id=24dc0ef112
If you have general questions about out Trades Club, comments or would like to learn more about the program, please email us on tradesclubuk@super-rod.co.uk
Below are some of the websites that will keep you up to date with various views on current issues within our industry. Whilst the list is comprehensive, it is in no way complete, and does not imply any preference to either those included or excluded. If you have any other sources of information that you would like to see here please let us know.
UK Electrical Trade Bodies
NICEIC
NAPIT
ECA
ELECSA
EDA
UK Trade Journals
Professional Electrician
Electrical Contracting News
Electrical Times
Electrical Wholesaler
International Bodies And Journals
NAED
NEMRA
CEDIA
BICSI
TED Magazine
Electrical Contractor
Super Rod Products
Every Super Rod tool is created to help you work smarter, saving installers and contractors millions of labour hours each year.
As well as our market leading cable rods, we offer an ever-expanding range of innovative and original products; many of these have been designed by installers such as the popular Gekko Gripper, Duoxim Arbor and Cable Tongue products.
Super Rod Video
News
Join Super Rod at #CEFLIVE25 – The Ultimate Electrical Event!
Get ready for the biggest electrical event of the year! CEF Live 2025 is happening on June 5th-6th at the NEC Birmingham, and you don’t want to miss it.
Remember to Deck the Halls Safely this Christmas
The festive season is a time of joy, but it also brings unique electrical hazards that can dampen the holiday spirit. With around half of house fires in the UK caused by electrical issues, everyone has a critical role in promoting safety during this time. From overloaded sockets to outdated decorations, awareness and maintaining professional standard can significantly reduce risks and ensure a safe Christmas for all.
A revolutionary product from Super Rod for testing Insulation Resistance
Would you like to speed up Insulation Resistance testing? Are you tired of the hassle of disconnecting conductors, especially on circuits with sensitive equipment? Let us introduce you to the new IR Link from Super Rod, a revolutionary tool designed to simplify your testing process and align with the latest BS7671 standards.
Driving Change for a Safer Future – Latest Safe Isolation Survey Results Out!
In July-August 2024, Super Rod conducted its largest Safe Isolation Survey to date, with an impressive 2,844 respondents, a 39% increase from the 2022 survey. This growth reflects the increasing importance of safety in the electrical industry, and we want to extend our gratitude to everyone who took the time to answer the survey honestly. Your input is invaluable in helping us understand the challenges and opportunities for improving safety practices on-site.
Super Rod Safe Isolation survey is back! We need you!!!!
We are now running the survey again, 6 years on, to try and gauge whether or not safety has improved among electricians in the workplace. So, if you are an electrical apprentice, electrical installer, electrician, or maintenance worker please take a few minutes to complete the survey. We need your feedback! (You Have Until 31st August to Enter)
Everyone who completes the survey will be in with a chance to win a Klein Tools Tradesman Pro Tool Bag kit including tools + a Super Rod Mega Set worth over £500 trade.
See How Jay Saved 3 Hours a Week with CEF Online
We are thrilled to share the results of a recent project the team at Klein Tools UK has been working on. Our latest 3-minute video showcases an exclusive behind-the-scenes look at CEF Online, filmed with one of our valued customers, Jay Scott. This video highlights the remarkable efficiency and reliability of CEF Online, making it a must-watch for electricians across the UK.
Celebrating Commitment to Electrical Safety: Malcolm Duncan Receives the ESR Derek Thompson Industry Service Award
We are thrilled to announce that our Managing Director, Malcolm Duncan, has been honoured with the prestigious ESR Derek Thompson Industry Service Award. This accolade is a testament to Malcolm’s unwavering dedication to raising awareness about safe isolation within the electrical industry.
Introducing the Redesigned Gekko Gripper: Your Magnetic Cable Routing Solution
At Super Rod, innovation is at the heart of everything we do. We are proud to announce the redesign of one of our flagship products, the Gekko Gripper (Product code: SRGG). With its enhanced features and improved functionality, the Gekko Gripper continues to revolutionise cable routing for professionals in the industry.
Introducing SRSCMS: Super Chain & Magnet Set – Revolutionising Cable Routing
In the ever-evolving world of electrical work, efficiency is key. That’s why Super Rod is proud to introduce our latest innovation: the SRSCMS, or Super Chain & Magnet Set. Designed to simplify the often tedious task of locating and retrieving cable rods from cavities, this set is the smartest solution for electricians everywhere.
Three things you didn’t know about the Super Cam
The Super Cam has been around for the past few years, helping installers save time on the job. Many people actually own a Super Cam and don’t know about some of its useful features. In this post, we are going to talk about three things that you didn’t know about the Super Cam – that might just help you save a little bit more time on your next job!
Safety first with the Super Cam from Super Rod
In the ever-evolving field of electrical work, prioritising safety is paramount for every electrician. With the advent of innovative tools, electricians now have access to cutting-edge equipment that not only enhances efficiency but also ensures safer working conditions. One such ground-breaking tool is the Super Cam Wireless Inspection Camera from Super Rod, revolutionising the way electricians approach inspections and ensuring a ‘Smarter Way to Inspect.’
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