WELcome to the world of super rod

Welcome to the “World of Rod”! We like to think of Super Rod as a big family, involving both our team as well as the hundreds of thousands of customers we have all over the world.

We have been building our community since 2001, when we started to design and build our cable rods here in the amazing Welsh Valleys. We are located in the town of Blaenavon, a World Heritage Site whose population played a part in the industrial revolution. So whilst we may not be Silicon Valley, we are surrounded by a culture of innovation dating back over 200 years.

Today, our original Super Rod sets and innovative attachments are still a must for any electrician, helping you work smarter, even on the most complex of installations.


Our approach is to 'Listen, Innovate and Deliver' in everything we do.

LISTEN to the needs of our customers and understand the problems tradesmen face every day.

The next stage is to INNOVATE. Our tools are designed to overcome problems and difficulties. Working with end users, we develop product solutions, which allow you to work smarter, not harder!

Then we DELIVER. Super Rod is committed to delivering the highest levels of quality in both our products and service.


We are proud to offer a range of labour saving tools, designed to meet the needs of tradesmen involved with the installation of cable.

These tools save time, reduce frustration and increase productivity!


In 2014, Super Rod partnered up with Klein Tools, the world’s leading manufacturer of hand tools designed specifically for the professional electrician, further enhancing its offer to European contractors. With 160 years of experience going into every Klein Tools product, installers are guaranteed a hand tool that lasts a lifetime and helps you work safer and more efficiently.

The Super Rod family - a team of passionate and dedicated people with an extensive knowledge of the electrical industry as well as an innovative approach focussed on customers’ needs.

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Super Rod is an ISO 9001 accredited Company. We endeavor to achieve and maintain a high standard of quality in all aspects of our operations and to continually satisfy the expectations of our customers. We aim to ensure that the needs of our customers are clearly understood and met through close liaison at all stages of the work. All work is conducted to a high professional standard with technical and commercial integrity.


Super Rod Limited is committed to continually improving the impact our operations have on the environment.  Our aims as a company and individuals are to balance our achievements in business with the on-going need to protect and improve both our local and global environment.

We will do this by:

Reducing the amount of waste produced by our business

Reducing the amount of energy consumed by our business

Regularly reviewing our processes to see what changes can be made to improve our impact on the environment

Promoting recycling where ever possible

Environmental awareness and its impact on a global and company basis are vitally important.  Super Rod will ensure that new and current employees receive appropriate training at regular intervals.

It has also been recognised that the products we manufacture also have significant benefits for the environment. Customers have stated that with the aid of our products they can cause less disruption to worksites, resulting in a reduction in the materials needed.

Join our Super Rod & Klein Tools Trades Club UK today, it’s free and easy!

By joining, you will receive the Trades Club eNewsletter. Benefits for members include free gifts, product news, special deals, tutorials/product demos, the chance to win great prizes and the opportunity to test some of our products before they hit the market!

Register by answering just a few questions here.



If you have general questions about out Trades Club, comments or would like to learn more about the program, please email us on tradesclubuk@super-rod.co.uk


Klein Tools

Klein Tools UK

Below are some of the websites that will keep you up to date with various views on current issues within our industry. Whilst the list is comprehensive, it is in no way complete, and does not imply any preference to either those included or excluded. If you have any other sources of information that you would like to see here please let us know.

UK Electrical Trade Bodies

UK Trade Journals
Professional Electrician
Electrical Contracting News
Electrical Times
Electrical Wholesaler

International Bodies And Journals
TED Magazine
Electrical Contractor

Super Rod Products

Every Super Rod tool is created to help you work smarter, saving installers and contractors millions of labour hours each year. 

As well as our market leading cable rods, we offer an ever-expanding range of innovative and original products; many of these have been designed by installers such as the popular Gekko Gripper, Duoxim Arbor and Cable Tongue products.










Super Rod Video

Take your Tool Organisation to the Next Level with the Super Rod’s Innovative Carry Case

As a professional installer, you know the importance of having the right tools at your fingertips when you’re on the job. Having your tools and equipment organised and readily accessible can make a world of difference in your workday. That’s where Super Rod’s new Carry Case comes into play.



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Win £10,000 worth of Klein & Super Rod tools + A once in a lifetime trip to Texas for two!

At Super Rod, we value and reward loyal customers. 

Following a successful 2021 campaign, September 2023 marks the return of the ‘BUY TO WIN’ promotion in partnership with CEF offering customers OVER £50,000 worth of prizes. 

So how does it work? 



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Klein Tools and City Electrical Factors Join Forces in Support of Macmillan Cancer Support

Following on from last year’s success, Klein Tools has again teamed up with City Electrical Factors to launch a limited-edition VDE insulated eight-piece screwdriver set to raise money for Macmillan Cancer Support. For every set sold, £5 will be donated to the charity*.



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Join Super Rod & Dizztribution at EI Live for Two Days of Innovation and Collaboration

The anticipation is palpable as the Super Rod team eagerly prepares to join forces with Dizztribution on stand 122 at the “long-awaited-for” EI Live event taking place on the 13th and 14th of September at the Farnborough Exhibition Centre.



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Meet Wayne Draper, the inventor of the R1 R2 Link

A revolutionary product that saves electricians time during testing and eliminates the risk of damaging connections. Wayne is based in Aberdare, South Wales, and works part-time as a college lecturer, part-time as an electrician. 



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#WorkingSmarter – The New and Improved Duoxim Arbor Max 

Do you find yourself constantly widening holes to fit new downlights? It can be a tedious task, but fear not, the new and improved ‘Duoxim Arbor Max’ from Super Rod has got you covered. This innovative product is a game-changer, the perfect solution to enlarge existing holes professionally in seconds. 



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Why Super Rod? A Journey of Listening, Innovating, and Delivering Solutions for Our Industry

At Super Rod, we believe in a world where the electrical industry is constantly evolving to meet the ever-changing needs of our customers. Our journey began with a simple question: Why do we do what we do?



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Jakoda Socket Tester Holder

2-in-1 Socket Tester Holder with Nulling Functionality 

Are you tired of losing or damaging your socket tester? Super Rod has the solution with their new JAKODA Socket Tester Holder.



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Our Electricians, our Heroes – New Series on YouTube 

This blog is a bit about us! We like to think of Super Rod

At Super Rod, we are inspired by the positive impact our tools have on electricians’ work and lives. That’s why we have created the “Electricians’ Best Bits” series on YouTube. 



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10 Things You Should Know About Super Rod

This blog is a bit about us! We like to think of Super Rod as a big family, involving both our team as well as the hundreds of thousands of customers we have all over the world. In this blog, we are exploring 10 things that every electrician should know about Super Rod. Learn more about our Welsh origin and the fantastic versatility, flexibility and strong performance of the products. 


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In the spirit of Whakapapa

In the spirit of Whakapapa, the principal in Maori culture, that encourages us all to plant trees that we will not see grow, I want to put some words together to both document the last 12 months and share some of the pots of knowledge people have shared with me on my own learning journey.


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